[email protected]: Elevating Finance + Operations will use a mixed teaching methodology: lecture, case study, teamwork and role-play. The learning in the programme will evolve using the diverse experiences of EO members and the expertise of Wharton faculty to create an environment that is engaging and impactful. The tools and frameworks discussed in the classroom will be fully transferable to member organizations for immediate application.


Christian TerweischChristian Terwiesch


Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in Wharton’s Operations, Information and Decisions department, co-director of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment in Penn’s Perelman School of Medicine. His research on operations management and on innovation management appears in many of the leading academic journals ranging from Management Science to The New England Journal of Medicine. He is an award winning teacher with extensive experience in MBA teaching and executive education.

Christian is the co-author of Matching Supply with Demand, a widely used textbook in operations management that is now in its third edition. Based on this book, he has launched the first massive open online course (MOOC) in business on Coursera. By now, well over 250,000 students enrolled in the course.

Professor Terwiesch’s latest book, Innovation Tournaments, was published by Harvard Business School Press. The novel, process-based approach to innovation outlined in the book was featured by BusinessWeek, the Financial Times, and the Sloan Management Review, and has led to innovation tournaments in organizations around the world.

Christian has researched with and consulted for various organizations. From small start-ups to Fortune 500 companies, he has helped companies become more innovative, often by implementing innovation tournament events and by helping to restructure their innovation portfolio. Most of his current work relates to healthcare and innovation management. In the healthcare space, some of Professor Terwiesch recent projects include the design of patient centered care processes in the Veterans Affairs hospital system, the impact of emergency room crowding on hospital revenues and the patient experience at Penn Medicine, and the usage of patient portals and remote patient monitoring.

In addition to his teaching and his research, Professor Terwiesch is experimenting with a new career as a host of a national radio show on Sirius XM 111. Also, after 20 years of Ironman racing, he is trying to become a competitive rower, a transition that is unfortunately turning out to be harder than expected.


David WesselsDavid Wessels

Program Director, Faculty

David Wessels is an Adjunct Associate Professor of Finance, and a Director of Executive Education at the Wharton School of the University of Pennsylvania. David teaches courses on corporate valuation, venture capital, and performance management to undergraduates and MBA students in Philadelphia, Pennsylvania and San Francisco, California, and to executive audiences globally.

David has been recognized by his students with the school’s MBA excellence in teaching award, and was acknowledged nationally for his research on organizational structure and financial performance. His co-authored book, Valuation: Measuring and Managing the Value of Companies, is accepted as the seminal text for students of corporate valuation and investment banking.

In addition to his teaching on campus, David served on the executive development and training faculties at Bank of America Merrill Lynch, Coca-Cola, Ericsson, Estee Lauder, Home Depot, Lockheed Martin, McKinsey & Company, Microsoft, Philips, PricewaterhouseCoopers, Siemens, and UPS. Before joining the Wharton School, he served on finance faculty of the Goizueta Business School at Emory University. Prior to Emory, David was a management consultant with McKinsey & Company and a technology analyst for Boston-based Harbourvest Venture Partners.

Professor Wessels holds a PhD in finance from the UCLA Anderson School of Management, a BS in economics and a BAS in computer science from the University of Pennsylvania.


Greg CrabtreeGreg Crabtree

Program Chairman
Member, EO Birmingham

Greg Crabtree is a speaker, author, entrepreneur and financial expert. After spending five years in regional accounting and three years as Vice President of operations/controller for a local bank, Greg used his entrepreneurial skills to develop Crabtree, Rowe & Berger, PC, a CPA firm dedicated to helping entrepreneurs build the economic engine of their business. In addition to serving as the firm’s CEO, Greg leads the business consulting team—helping clients align their financial goals with their profit model and their core business values.

In 2011, Greg published his first book “Simple Numbers, Straight Talk, Big Profits” where he shares his core principles of how to turn your business into a wealth building engine.

Greg’s community service includes Boys and Girls Clubs of America National Area Council Member, Entrepreneurs’ Organization (EO) Global Board (2006 to 2009), ALS Association of Alabama, Boys and Girls Clubs of North Alabama and a past board member of the Atlanta chapter of EO. He is a frequent speaker at EO chapter events, EO’s Accelerator Money Day program and the U.S. State Department’s New Beginnings program for international entrepreneurs.

Greg and his wife Debbie have four children. Greg is an avid golfer and enjoys playing historic golf courses whenever his travel plans permit.


Judd B. Kessler 


Judd Kessler received a B.A. in Economics from Harvard University in 2004, an M.Phil. in Economics from Cambridge University in 2005, and a Ph.D. in Business Economics from Harvard University in 2011.

In his research, Judd uses a combination of laboratory and field experiments to answer questions in Public Economics, Behavioral Economics, and Market Design. He investigates the economic and psychological forces that motivate individuals to contribute to public goods, with applications including organ donation, worker effort, and charitable giving. He also investigates market design innovations, placing particular emphasis on bringing market design from theory to practice, with applications including course allocation and priority systems for organ allocation.

Judd is an NBER Research Associate and a JPAL Affiliate. His research has appeared in general interest journals including the American Economic Review, the Quarterly Journal of Economics, the Proceedings of the National Academy of Sciences, and Management Science. In 2012, Judd was named one of Forbes Magazine’s “30 under 30” in Law and Policy.

Contact Us

For more information, please contact:
[email protected]