Faculty and Session Details

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Lynda M. Applegate

Baker Foundation Professor, Sarofim-Rock Professor of Business Administration, Emerita

Professor Applegate is the Baker Foundation Professor at HBS. She was recruited to join the HBS faculty in the mid-1980s and helped build the school’s Technology and Innovation Special Interest Group. In the mid-1990s, she helped launch the Entrepreneurial Management Unit at HBS and headed the unit for many years. Lynda continues to play a leading role in developing HBS Executive Education Programs for entrepreneurs and business owners. She has also held a variety of leadership positions at HBS, including serving as the Co-Chair of the MBA program, Chair of Field Based Learning and as a founding member of the HBS Technology Board. She has also held a number of Harvard University leadership positions, including serving as the Co-Chair of the Harvard Policy Group on Networked Government Services and on the Harvard University Provost’s Technology Advisory Board. Prior to joining the HBS faculty, Lynda was on the faculty of the University of Michigan, University of Washington and University of Arizona. In addition to her academic positions, Lynda also held a variety of leadership positions in the health care industry.

Lynda’s research and publications focus on the challenges of building new ventures and leading radical business innovation in the face of significant industry, technological, capital market, and regulatory turbulence. A second stream of research examines emerging governance models to support inter-firm collaborative innovation. She is currently embarking on a study of the evolution of entrepreneurial ecosystems in emerging markets and technology clusters and is also conducting a global study of high impact women entrepreneurs. Lynda recently served as Series Editor for Harvard Business Publishing’s Core Readings in Entrepreneurship.  She is the author of over 40 articles, books, and book chapters, and over 350 published case studies, online learning DVDs, and course materials. Lynda is the recipient of numerous HBS awards for her research, teaching, and service to the school. Most recently, she was awarded the Robert F. Greenhill award for her outstanding contributions to HBS over the course of her career. She has also received Harvard Business School’s Berol Award for Research Excellence and its Apgar Award for Innovation in Teaching.

Lynda is an active international consultant and has served on the board of directors of public, private, non-profit and venture-backed companies. She is an advisor and advisory board member for entrepreneurs launching new ventures and for senior executives leading innovation in established companies. She is currently on the board of two non-profit organizations Endeavor Detroit and the Massachusetts Technology Leadership Council and two privately-held firms.

Strategic Repositioning Case: Amazon | Analyzing and Pursuing Opportunities

STRATEGIC REPOSITIONING CASE: AMAZON

  • Understand how organizations identify and execute strategic repositioning in challenging times, including the shedding of functions that are no longer appropriate
  • Learn how the best leaders engage in actions that allow them to see the broader competitive field and its emerging trends, formulating and executing strategies before others can

ANALYZING AND PURSUING OPPORTUNITIES

  • Identify opportunities to grow your current business or launch new ones
  • Learn to turn your opportunity into a compelling pitch

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Frank V. Cespedes

MBA Class of 1973 Senior Lecturer of Business Administration

Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

At Harvard, he has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, and was co-lead of the Sustainable Market Leadership program for CEOs and their leadership teams. He currently teaches the elective Entrepreneurial Sales and Marketing (ESM) course in the MBA program as well as modules in the Owner President Management (OPM) executive program and he heads the executive program on “Aligning Strategy and Sales.”

Before joining the faculty, he was a Research Associate at Harvard and worked at Bain & Company, an international strategy consulting firm. From 1995 to 2007, he was Managing Partner at the Center for Executive Development (CED), a firm that won awards in the United States and Europe for its work with companies worldwide.  He has consulted to companies in many industries, is affiliated with private-equity investors, and has been a Board member of Evenflo, HALO Industries, start-up firms, and the Education for Employment Foundation (EEF), which provides career training in skills linked directly to job placement with companies in the Middle East and North Africa.

He is the author or co-author of six books, including Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press, 2014), Concurrent Marketing: Integrating Product, Sales and Service(Harvard Business School Press) and Going to Market: Distribution Systems for Industrial Products (Harvard Business School Press); as well as articles in Harvard Business Review, Wall Street Journal, Strategy and Business, Business Horizons, California Management Review, International Encyclopedia of Business and Management, Journal of Managerial Issues, Journal of Personal Selling & Sales Management, Marketing Encyclopedia, Organization ScienceSloan Management Review, and Strategy & Business. He has also written more than 40 case studies about companies and numerous technical notes on various business topics.

Aligning Strategy and Sales Case | Interactive Lecture: Safe Blend

ALIGNING STRATEGY AND SALES INTERACTIVE LECTURE

  • Learn best strategies towards pricing, contract negotiations, and business development over the course of an account life cycle and changes in market maturity
  • Understand how leading companies create the internal alignment between the sales force and the strategic imperatives of management and common pitfalls that create damaging gaps

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Thomas R. Eisenmann

Howard H. Stevenson Professor of Business Administration

Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School, Faculty Co-Chair of the HBS Rock Center for Entrepreneurship, Faculty Co-Chair of the Harvard MS/MBA Program, and Faculty Chair of the HBS California Research Center. Eisenmann teaches the MBA elective course Making Marketswhich focuses on marketplace design, and leads a January Term Startup Bootcamp for first-year MBAs.  In recent years, Eisenmann has served as Chair of Harvard’s MBA Elective Curriculum—the second year of the MBA Program—and as course head of The Entrepreneurial Manager, taught to all 900 first-year MBA students. He was co-creator of the MBA electives Scaling Technology Ventures, Entrepreneurial Sales & Marketing, and Product Management 101, in which students specify and supervise development of a software application.  Eisenmann also created the MBA electives Launching Technology Ventureswhich examines challenges confronting early stage startups in the information technology sector, and Managing Networked Business (now called The Online Economy), which surveys strategies for platform-based businesses that leverage network effects. He twice co-led a Harvard Innovation Lab course, Cultural Entrepreneurship in New York City, in which students from across Harvard spent a winter break week in New York exploring new ventures in fashion, food, and fine arts, and co-led four similar winter break trips to Silicon Valley.

Professor Eisenmann received his Doctorate in Business Administration (’98), MBA (’83), and BA (’79) from Harvard University. Prior to entering the HBS Doctoral Program, Eisenmann spent eleven years as a management consultant at McKinsey & Company, where he was co-head of the Media and Entertainment Practice. Eisenmann is on the editorial board of Strategic Management Journal. He currently serves as a director on the boards of Harvard Business Publishing and Harvard Student Agencies, the world’s largest student-run corporation.

Marketplace and Platforms Strategies Case: Shift

MARKETPLACE AND PLATFORM STRATEGIES CASE: SHIFT 

  • Explore whether and when it makes strategic sense for a disruptive marketplace owner to undertake “priming” activities — that is, steps taken on behalf of buyers and/or sellers that reduce transaction frictions and build trust.
  • Analyze factors that encourage and constrain geographic expansion by a marketplace that employs a labor-intensive strategy.

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Frances X. Frei

UPS Foundation Professor of Service Management (Leave of Absence)

Frances Frei is the Senior Associate Dean for Executive Education and the UPS Foundation Professor of Service Management at the Harvard Business School. She is the best-selling author of Uncommon Service: How to Win by Putting Customers at the Core of Your Business (Harvard Business Review Press). Her research examines how leaders create the context for organizations and individuals to thrive. She serves as a personal advisor to senior executives embarking on cultural change and organizational transformations.

Her work has been published in top-tier journals such as Management Science and Harvard Business Review and spans a wide variety of industries, including tech, retail, healthcare and global multi-brand organizations. She has published more than fifty case studies on companies ranging from eBay to Oracle to the Cleveland Clinic.

Professor Frei has been widely recognized for her dynamic teaching style.  She developed one of the most popular courses at HBS, which investigates how organizations build business models that reliably delight customers. She also led the development of HBS’s innovative FIELD curriculum, which focuses on learning experiences that are experiential and immersive, with the goal of advancing the School’s mission to develop leaders who make a difference in the world. She has also developed breakthrough leadership courses optimized for rapid, lasting impact.  These include Why You Should Care: Creating a Culture of Excellence, Leadership Lessons from Ancient Rome, Women on Boards and The HR-Executive Suite Connection.

Professor Frei actively advises organizations on how to address issues of excellence, leadership, and strategy.  She works regularly with family businesses on the challenges of growth, succession planning, and the development of next-generation leaders. Her recent focus includes increasing the diversity of organizations as a means to significantly enhance organizational performance.

Professor Frei serves on the Board of Directors of Blue Buffalo and Viewpost. She has a significant personal and professional investment in GenePeeks, a computational genomics company with a mission to protect future generations from life-altering and life-threatening diseases.  She received her Ph.D. in Operations and Information Management from the Wharton School.  She holds an M.E. in Industrial Engineering from Pennsylvania State University and a B.A. in Mathematics from the University of Pennsylvania.

Keynote Session

Frances X. Frei will be EO with Harvard Business School Executive Education: Inspiring Entrepreneurial Strategy’s keynote speaker on 11 November 2018.

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Shikhar Ghosh

Professor of Management Practice

Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He teaches and is the course head for Founders’ Journey in the elective curriculum and teaches The Entrepreneurial Manager (TEM) in the required curriculum of the MBA program.

Shikhar has been a successful entrepreneur for the last 20 years. He has been the founder and CEO or Chairman of eight technology-based entrepreneurial companies and was the past Chairman of the Massachusetts Technology Leadership Council (MTLC) and The Indus Entrepreneurs (TIE) – two leading entrepreneurial organizations. He was selected by Business Week as one of the best Entrepreneurs in the US, by Forbes as one of the ‘Masters of the Internet Universe’ and by Fortune as the CEO of one of the 10 most innovative companies in the US. Companies he founded were selected as both the ‘hottest’ and ‘coolest’ emerging companies by business publications.

Shikhar joined the Boston Consulting Group after getting his MBA from HBS in 1980. At BCG he focused on organization and innovation in large organizations. He was elected a worldwide partner of the firm in 1987. Shikhar left BCG in 1988 to become CEO of Appex, an early-stage venture backed company that built the inter-carrier infrastructure for the US mobile phone industry. Appex provided centralized services that enabled independent mobile carriers to operate as a single seamless network. Appex’s services included call forwarding across carriers, fraud prevention services, billing and customer service. Appex was bought by EDS in 1990. By the time Shikhar left in 1993, Appex’s revenues exceeded $100 million with an order backlog of over $1 billion. It was selected by Business week as the fastest growing private company in the US.

Shikhar founded Open Market in 1993. Open Market was one of the pioneering companies in the commercialization of the Internet. It built the first commercial infrastructure for enabling secure commerce on the Internet and provided the software and services that enabled companies like Time Warner and AT&T to offer their services on the Internet. Open Market was one of the first Internet companies to go public. It was selected by numerous business publications as one of the companies that helped to make the Internet what it is today.

After leaving Open Market Shikhar has been the founder, CEO or Chairman of several companies in the wireless, payment, Internet marketing, and online retailing industries. He has worked in all facets of the entrepreneurial process – starting companies with technical teams, providing and raising capital with venture capitalists, buying and selling companies, or taking them public and closing down unsuccessful companies. He has been a keynote speaker in numerous conferences on innovation, entrepreneurship, digital media and on the future of the Internet.

Refining Strategies for Scale Case: Careem | Marketplaces and Platform Strategies Interactive Lecture

REFINING STRATEGIES FOR SCALE CASE: CAREEM

  • Details TBD

MARKETPLACES AND PLATFORM STRATEGIES INTERACTIVE LECTURE

  • Explore how the strategic inflection points for organizations as they enter rapid scaling phases and substantially increase their geographic and product scope
  • Identify the tough choices that organizations encounter as they retool the scaling organization from one strategic alignment to the next

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William R. Kerr

Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration

William Kerr is the Dimitri V. D’Arbeloff – MBA Class of 1955 Professor of Business Administration at Harvard Business School. Bill is the co-director of Harvard’s Managing the Future of Work initiative and the faculty chair of the Launching New Ventures program for executive education. He has received Harvard’s Distinction in Teaching award.

Bill focuses on how companies and economies explore new opportunities and generate growth. He considers the leadership and resources necessary to identify, launch and sustain dynamic and enduring organizations, and his recent work on Launching Global Ventures especially emphasized global opportunities. Bill is a recipient of the Ewing Marion Kauffman Prize Medal for Distinguished Research in Entrepreneurship.

Bill works with companies worldwide on the development of new ventures and transformations for profitable growth. He also advises governments about investments in the innovative capacities of their nations.

Bill and his family live in Lexington, MA. They enjoy outdoor sports and trail running, are active members of their local church, and maintain close ties to his wife’s home country of Finland. Bill grew up in Alabama and remains a passionate college football fan.

Strategy and Focus Case: Crossfit | Alvogen Case + Panel/Lecture

STRATEGY AND FOCUS CASE: CROSSFIT

  • Explore how to focus a rapidly growing organization on key strategic objectives, avoiding distractions that weaken long-term performance
  • Understand how strategic choices regarding organizational form can radically challenge the traditional model of an industry

ALVOGEN CASE + PANEL/LECTURE

  • Explore how global entrepreneurs strategically approach the launch and scaling of multi-country ventures that “harness the best of globalization”
  • Learn how to internally design and lead a company that maintains top performance for product development, customer satisfaction, and employee engagement when rapidly expanding in many places at once

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Scott Duke Kominers

MBA Class of 1960 Associate Professor of Business Administration

Scott Duke Kominers is the MBA Class of 1960 Associate Professor of Business Administration in the Entrepreneurial Management Unit, as well as a Faculty Affiliate of the Harvard Department of Economics and the Harvard Center of Mathematical Sciences and Applications, an Associate of the Harvard Center for Research on Computation and Society, and a Research Economist at the National Bureau of Economic Research. He teaches the MBA elective course “Making Markets” (M2) and a doctoral course on market design. He also serves as an Associate Editor for Management Science and periodically writes for Bloomberg Opinion. Incredible—c

Professor Kominers’s research focuses on market design, developing economic analysis that provides practical solutions to real-world problems. He works at all stages of the economic design process—building underlying theory and technology, identifying new design applications, and working with practitioners to implement solutions to market failures. He also advises startups engaged in marketplace development and design, serves on the National Leadership Council of the Society for Science & the Public, and co-leads one of the Human Capital and Economic Opportunity global working groups on inequality.

Professor Kominers has been supported by the National Science Foundation, the Star Family Fund, the William F. Milton Fund, and the Oxford Martin School, among others. He received the AMS-MAA-SIAM Frank and Brennie Morgan Prize in 2010, was named a Kavli Frontiers of Science Fellow in 2015, and won the Star Family Prize for Excellence in Advising in 2016.

After receiving his AB summa cum laude and Phi Beta Kappa in mathematics (with a minor in ethnomusicology) at Harvard University in 2009, Professor Kominers earned his AM and PhD in Business Economics at Harvard, in 2010 and 2011, respectively.  From 2011-2013, he was the inaugural Research Scholar at the Becker Friedman Institute for Research in Economics at the University of Chicago; then from 2013-2017, he was a Junior Fellow at the Harvard Society of Fellows.

Professor Kominers uses his knowledge of math and music to motivate students in the classroom.

Marketplace and Platforms Strategies Case: Shift
  • Explore whether and when it makes strategic sense for a disruptive marketplace owner to undertake “priming” activities — that is, steps taken on behalf of buyers and/or sellers that reduce transaction frictions and build trust.
  • Analyze factors that encourage and constrain geographic expansion by a marketplace that employs a labor-intensive strategy.

View Speaker Page