What should you expect? 

London Business School’s top-ranked executive education and management training programmes empower individuals and organizations to perform at their very best. The EO/London Business School Growth Forum will feature extended sessions, deep dive learning and pre- and post-session homework.

Sunday, 3 April 2022
3:00 p.m. Check into the Hard Rock Hotel
05:00 p.m. –  6:00 p.m. SGL Meeting with John Mullins and Kristin McLane
6:00 p.m. – 6:30 p.m. Welcome Reception at LBS
6:30 p.m. User-Pay Dinner in London with your Study Group (you will receive an invite from your Study Group Leader)
Monday, 4 April 2022
8:30 a.m. – 9:00 a.m. Arrival & Registration at LBS
9:00 a.m. – 10:00 a.m. Welcome and survey results Kristin McLane and John Mullins

Tee up seven-minute pitch process
John Mullins
10:00 a.m. – 12:00 p.m.
Study group work to select 7 – minute pitch candidates
12:15 p.m. – 1:30 p.m.
Networking lunch, fresh air/email/phone time
1:30 p.m. – 4:00 p.m.
Introduction to case-method learning; assessing entrepreneurial opportunities: John Mullins
Caselet: CH Publishing
4:00 p.m. – 5:30 p.m. Study Group Work
5:30 p.m. – 6:00 p.m.
Fireside chat with EO member, Bernard Yeoh and John Mullins
6:00 p.m. – 7:30 p.m. Drinks, introductions, dinner and networking

John Mullins

7:30 p.m. Study Group Work


Application to your business

Tuesday, 5 April 2022
Morning Breakfast
8:00 a.m. – 8:30 a.m. Study Group Leaders’ meeting (SGLs only)
08:45 a.m. – 12:15 a.m.
How to Think Like a Futurist: Keith Coats
Case: News Report from the Future
12:30 p.m. – 2:00 p.m. Group photo, lunch in study groups to take away or eat in
2:00 p.m. – 4:45 p.m. Digitalisation and the Rise of Platform Businesses: Keyvan Vakili
Case: Sell Direct-to-Consumer or Through Amazon? (HBR)
Reading: Hagiu & Yoffie, What’s your Google Strategy? (HBR)
4:45 p.m. – 5:15 p.m.
Application to your business
5:15 p.m – 6:00 p.m. Pitch candidates due
6:00 p.m. – 7:30 p.m. Dinner and networking
7:30 p.m. Study Group Work


Wednesday, 6 April 2022
Morning Breakfast
8:00 a.m – 8:30 a.m. Study Group Leaders’ meeting (SGLs only)
8:45 a.m.-11:45 a.m.
Finding Fit for Your Leadership Team: Dana Kanze
Case: BrightStar Care
Reading: Greiner, Evolution and Revolution as Companies Grow (HBR)
Other preparation: Complete the short Motivational Systems Analysis questionnaire
11:45 a.m. – 12:15 p.m. Application to your business
12:30 p.m. – 2:00 p.m. Networking lunch, fresh air/email/phone time
2:00 p.m. – 4:45 p.m.
To Pivot or Not to Pivot: Product-Market Fit: John Mullins
Case: Pass The Keys (A)
Reading: Griffin, 12 Things about Product-Market Fit (Andreessen-Horowitz)
4:45 p.m. – 5:15 p.m. Application to your business
5:30 p.m. – 6:00 p.m. Tee up growth planning: John Mullins
6:00 p.m. – 8:00 p.m. Growth planning with your study group
8:00 p.m. Dinner in study groups (user-pay) at London restaurants to work further on action plans
Thursday, 7 April 2022
Morning Breakfast
9:00 a.m. – 10:45 a.m. Debrief lessons learned
7-minute opportunity pitches
John Mullins and presenters
11:00 a.m. – 12:30 p.m. Program Wrap-Up
12:30 p.m. Closing Lunch
1:00 p.m. – 2:30 p.m.
SGL debrief meeting with SGLs, John Mullins, and the EO – LBS team

For more information, please read the FAQ here. Don’t miss this unique opportunity to grow your business! Register today!



Contact Us

For more information, please contact:
[email protected]