Joana Silva Biography:
Joana is a professor at Católica Lisbon School of Business & Economics specializing in digital marketing, digital transformation and strategy. She is the Director of the Digital Business Initiative at Católica-Lisbon. Formerly, Joana worked in the pharmaceutical industry in the areas of business development and strategic marketing. For the past 8 years, Joana has dedicated her career as a lecturer and consultant in diverse sectors such as healthcare, retail, telco, energy, mobility, and hospitality (among others). Her work focuses mainly on the impact new technology is having on businesses, consumers and society at large. She is a PhDc in Management with a Specialization in Strategy and has completed several postgraduate education programs, namely at the Kellogg School of Management. She holds an MBA from Católica-Nova and a degree in Pharmaceutical Sciences.