Surrounded by the seas and crowned by the Himalayas, India is a land of remarkable diversity. From its wealth of tradition to its aesthetic infrastructure to a million culinary delights, this is a country that inspires awe.

There is no doubt that India is one of the world’s foremost travel destinations, but have you wondered what it’s like as a business destination?

Some quick math pegs India’s population as of 2016 at 1.43 billion people. That means even if 0.5% of the population decides to pay attention to what you have, you already have a captive audience of 6.6 million people. And that’s just scratching the surface of what we offer.

India has 27 states and seven union territories, each of which brings its own business traditions, customs, and approaches to the national table. As a direct result of this diversity, India is blessed with little melting pots around the country. This makes it easier for businesses to meet the needs of specific markets within India.

India’s homegrown businesses work in sync with everyday life: fast-paced and intuitively strategic. Garnered and refined over the centuries, our undocumented business acumen runs deeper than contracts and manuals. It’s intuitive to the point of being part of our bloodlines.

All these things come together to create our approach to work, play, and life. We call it Jugaad, and in India and Hyderabad, you’ll see it everywhere. Make sure you register for the EO Hyderabad University on 15 May 2017 and experience the Jugaad way for yourself.