Next year, EO will celebrate its 30th anniversary. This creates an opportunity to reflect on how the organization has grown from just a dream to a global community uniting 12,000+ entrepreneurs into “one EO.” Through our anniversary campaign, we will celebrate what has been achieved to date, pay respect to the founding members and recognize those who have been a part of the journey. We will also imagine where we want to take EO in the next 30 years.
At the core of our anniversary celebration is our commitment to “One Brand, One Culture, One EO,” a priority that will drive our efforts as we celebrate at all levels of the organization, in all corners of the world, in our own unique ways. Although members and chapters will celebrate on their own—using a “celebration kit” developed by Global—this will be an organization-wide initiative factored into our communications, programs and events. Together, we can predict EO’s future, embrace our accomplishments, and of course, have fun along the way.
Our celebration will officially kick off at the opening night of GLC: Frankfurt, where an anniversary-themed celebration will support the opening General Session. After GLC, we will conduct a year-long campaign that incentivizes members and chapters to create and share their celebrations more broadly. Our global campaign will be bookended by a similar event model at the 2018 EO GLC during the closing General Session, where we will acknowledge and celebrate our year-long efforts to honor our anniversary.
Celebrating EO’s 30th anniversary affords us a tremendous opportunity to embrace our history, reflect on our progress and look ahead at how we can continue to be a pioneer in the global entrepreneurial community. What’s more, our anniversary can serve as a platform to generate greater awareness of organizational value, in turn supporting retention, increasing engagement and maximizing the EO experience for members everywhere. Together, let’s celebrate!
More details to come!